There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign. READ»
Media coverage of the midterm elections has painted a picture of two parties, irreconcilable in nearly all respects. But are they? We selected a handful of Democratic and Republican campaign ads from across the country, and tested them for the second-to-second, gut reactions of 560 American voters.READ»
Both candidates used the Internet to reach America's voters. But Team Obama mastered the medium early and exploited it to the hilt: from an active texting strategy to the MyBarackObama.com social networking site. And along the way, Obama's technology strategy changed the face of politics -- and perhaps the U.S. government -- forever.READ»
Where have you gone, Joe DiMaggio?
Every four years, the country is over-run with political ads from presidential hopefuls, and for the most part, they are aggressive, in-your-face and pushing the limits of the truth....all ...READ»
