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VOC

How To Give Your Customers A Voice In Growth Planning

When you can attribute a 20% revenue gain to a customer centric culture or program, you get noticed. And that's exactly what happened to several Voice of the Customer thought leaders during the annual Allegiance Engage Summit 2011 in Deer Valley, Utah. READ»

The New VOC

Voice of Customer (VOC) research is so yesterday. Forget what you think VOC is and understand that it is so much more.READ»

Mazda's Aqua-tech Water-Based Paint System Reduces VOCs by 57 Percent

With all the hype over hybrid and electric cars, it's easy to forget that the materials used to make a vehicle matter just as much as the engine inside. Mazda, at least, hasn't forgotten--the company's new Aqua-tech Paint System ...READ»

Great Product Development: Is it Different for B2B vs. B2C?

Are you responsible for developing new products or services for your company? If so, there’s a good chance you’ve read some books or articles on the subject. Maybe attended a conference on new product development. Perhaps even ...READ»