Neuroscientists

It's Just an Illusion

Fast Company Staff — Wed, 17 Sep 2008 01:30:42 -0400

Which horizontal line is longer than the other?

Iconoclasts: The Top Five Creative Minds

Fast Company Staff — Wed, 17 Sep 2008 01:30:38 -0400

1. Walt Disney

When Disney saw his drawings projected on the big screen, he realized animation's feature potential.

2. Dale Chihuly

The glass artist's loss of depth perception freed him to design asymmetrical forms.

3. Steve Jobs

The Apple CEO has succeeded by priming the dopamine systems of the young and novelty obsessed.

4. Florence Nightingale

Neuroscience Sheds New Light on Creativity

Gregory Berns — Wed, 17 Sep 2008 01:30:35 -0400

Close your eyes and visualize the sun setting over a beach.

How detailed was your image? Did you envision a bland orb sinking below calm waters, or did you call up an image filled with activity -- palm trees swaying gently, waves lapping at your feet, perhaps a loved one holding your hand?

Now imagine you're standing on the surface of Pluto. What would a sunset look like from there? Notice how hard you had to work to imagine this