Anne C. Lee

Vitamin Water and 50 Cent Launch iPhone App

Anne C. Lee — Tue, 17 Nov 2009 18:08:51 -0500

Four months after Soulja Boy got his iPhone app--which let users remix his songs--50 Cent gets his, dubbed "50's Sound Lab."

Ad Industry Fights Back at Bill That Expands FTC's Power

Anne C. Lee — Mon, 02 Nov 2009 11:46:42 -0500

The Interactive Advertising Bureau (IAB) is calling out the Federal Trade Commission on a new bill that would expand its power to making it easier for them to bring civil lawsuits and create new rules. The Consumer Financial Protection Agency Act passed in the House Energy and Commerce Committee last Thursday, and is expected to pass in the House as well.

Hospital Wait Times Delivered Via RSS Feeds

Anne C. Lee — Tue, 13 Oct 2009 18:32:45 -0400

The Hospital Corporation of America's East Florida Division is using tech to "lure" patients into their emergency rooms--and are supposedly seeing success.

Starbucks Invites You to Taste Its Instant Coffee

Anne C. Lee — Tue, 29 Sep 2009 10:05:49 -0400

More than half a year after Starbucks announced its entry into the instant coffee market, the company is launching its first major ad campaign for Via. From today through Monday, the 30-second TV spot invites you to one of its 7,500 locations in the U.S. and Canada to “take the taste challenge” and see if you can tell Via from Starbucks’ fresh-brewed coffee.

Kidrobot Launches Mobile Scavenger Hunt

Anne C. Lee — Mon, 31 Aug 2009 13:47:10 -0400

Kidrobot fans--who live in NYC and own smartphones--can now download virtual Dunnys--a.k.a. images of the company's latest line, the Dunny Series 2009, which launches September 10.

HP and Amazon Tap Into Crowdsourcing for Ads

Anne C. Lee — Tue, 25 Aug 2009 17:28:06 -0400

HP and Amazon's latest ad campaigns may use crowdsourcing to generate advertisements, but the concept is far from new. Dorito's "Crash the Super Bowl" contest, launched in 2006, has been one of the more successful campaigns of this type. The first year, the winning ad took the No.

Get Traffic Updates From Commuters on Twitter

Anne C. Lee — Tue, 25 Aug 2009 10:58:17 -0400

Taking advantage of Twitter's real-time aspect, CommuTweet lets commuters share traffic updates, regardless of the mode of public transportation.

MEDL Mobile's Crowdsourced iPhone Apps: What's the Catch?

Anne C. Lee — Tue, 21 Jul 2009 15:59:49 -0400

7 Compact Hotels Big on Style

Anne C. Lee — Mon, 09 Mar 2009 13:44:36 -0400

Hotels around the world are enticing guests by pairing high design with low prices, trimming costs by shrinking square footage and inclusive frills like room service and toiletries. Here are seven examples:

The Best of Toy Fair 2009

Anne C. Lee — Fri, 20 Feb 2009 12:11:22 -0500

More than 100,000 toys flooded New York this week for the Toy Industry Association's annual Toy Fair. We scoped out the new products and here's what caught our eye.

Leadership During Economic Turmoil: Q&A With Ram Charan

Anne C. Lee — Wed, 31 Dec 2008 23:53:30 -0500

With top executives heavily criticized for their hand in the economic downturn, those still in leaderships positions are now charged with saving their companies. They even have to come out of this recession much stronger and more resilient. Business advisor Ram Charan details exactly how to do this in his latest book, Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times.

Smackdown: Google, Microsoft and IBM in sub-Saharan Africa

Anne C. Lee — Wed, 29 Oct 2008 18:52:34 -0400

The n00b:

Simon and Schuster Rolls Out V-book

Anne C. Lee — Wed, 17 Sep 2008 13:02:50 -0400

Audio books and eBooks make way for the…V-book? Simon and Schuster Audio is launching its newest platform—akin to an author presentation, and aimed mainly at iPod users—by partnering with well-known sales guru Jeffrey Gitomer. The V-book format of his New York Times bestseller, The Little Red Book of Selling, was introduced last week.