starting a green business

It’s Okay for Green Businesses to Make Money

Glenn Croston — Sun, 24 May 2009 11:21:50 -0400

When people talk to me about the green business they're working on, it will sometimes become apparent as we talk that at least part of the problem they are encountering may not be what they think it is. Rather than being an issue related to planning, marketing, product development, or greening their operations, the issue is sometimes more fundamental, reflecting an inner struggle they have about making money.

Going MiaGreen in Miami

Glenn Croston — Tue, 05 May 2009 03:01:31 -0400

The green wave is rapidly spreading out in many ways, including new geographical locations. Although green has grown greatly it is still not spread evenly around the globe. Cities like San Francisco, Portland, and New

Getting Invited to the Green Party

Glenn Croston — Fri, 09 Jan 2009 03:43:33 -0500

One of Thomas Friedman’s messages in his latest book, “Hot, Flat, and Crowded” is that the green economy is not having a real impact yet on the huge problems like climate change that we face. In his chapter “

Five New Years Revolutions for a Green and Prosperous 2009

Glenn Croston — Fri, 02 Jan 2009 04:02:10 -0500

New Years resolutions are not enough these days. Rather than just make New Years resolutions for 2009 to change my own bad habits, I’m making New Years revolutions to encourage personal green revolutions among entrepreneurs, starting today.

Cool Roofing For All

Glenn Croston — Thu, 06 Nov 2008 03:13:30 -0500

Trends Creating Green Business Opportunities

Glenn Croston — Thu, 18 Sep 2008 04:00:09 -0400

Going green is a big business trend, so big in fact that it’s not one trend but several. Going green will not go away, but the various trends within the green business movement will change direction, creating opportunities for new products and new businesses. Looking forward, here are five green trends that entrepreneurs can capitalize on to make money while making a difference.

Going mainstream