Long Tail SegmentationA complementary segmentation that is more demand driven and related to (BO 3) above is long tail segmentation which is extensively written about in "The Long Tail by Chris Anderson". The classic example used is ...READ»
Red Ocean SegmentationAs has previously discussed traditional segmentation looks at existing industries, with existing industry boundaries, competitors, channels and rules. Given this there are two common schools of thought that ...READ»
This is a list of the top 10 Open Source Strategy and Marketing Books to read in 2010. Some are new, some are old but all have a role in open source strategy around:SegmentationPositioningInbound MarketingCommunity ...READ»
Whole books have been written about market segmentation, so it is difficult to summarize it on a page. One of the leading segmentation methodologies, that became part of teaching at the Harvard Business School, is what we lived ...READ»
The open source community shares its code and ideas and this blog is designed to open source a playbook on blue ocean marketing and a deliver “Blue Ocean Ten Point Plan”.
I lead marketing for one of the largest ...READ»
So you think you would rather meet with a CxO? 1/3 of C/VP level executives refer new vendors to Dir/Mgr for intro meetings, and those convert to ongoing sales activity more than straight C Level meetings.READ»
Hello. My name is Douglas Ernst. On behalf of my colleagues and me, thank you to everyone that has contributed to our successes, and growth – both personal and professional!
The goal of this blog is to share the ...READ»
