new media

Marketing with Renewed Vision

Michael Kaleikini — Fri, 28 Nov 2008 03:10:24 -0500

Marketing and Sales blog targeting current issue regarding strategies, ideas, thoughts, rants, and general to specific information that can help anyone understand the realm better. The more they know the easier it is to share ideas and find a common ground with clients and consumers to reach them easier and make them more comfortable when putting a new campaign of any kind.

Much Ado About Convergence

Lena L. West — Thu, 13 Nov 2008 20:25:03 -0500

Who knew there was so much to say about convergence? Steve Etzler, the founder of the conference and career fair producer Business Development Institute (BDI), did.

Consider the Source

Lena L. West — Thu, 06 Nov 2008 14:59:45 -0500

I wrote a post for the Marketing Prof’s Daily Fix blog today and in it, I talk about how agency types have “predicted” a slow down in brand spending on emerging media.

I won’t repeat the whole post here, but you can read it as a bit of background for this post, if you like.

Gasp! Ads Do Work After All!

Lena L. West — Wed, 29 Oct 2008 17:50:27 -0400

The folks at Razorfish conducted a survey of 1,000 "connected consumers".

Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being prompted by an ad within a social network.

Nielsen Online says that youth groups see far less online "clutter" (read: ads), which makes sense, because they aren't as equipped to whip out a credit card and make a purchase.

rhettsmith.com

Rhett Smith — Thu, 23 Oct 2008 11:42:12 -0400

"Transitioning life's journey"

I like to explore the intersection of ministry, social media and counseling.

Mario's Reflections on Technology for Education and Social Needs

Mario Suntanu — Fri, 17 Oct 2008 00:02:25 -0400

This certainly is my first blog. I have observed trends of technological tools emerging to support education and not-for-profit endeavors. This will just be a platform to put my personal thoughts online. I am not at all an expert in this field.

Culture of Future Trend Hunting

Jody Turner — Fri, 03 Oct 2008 21:34:53 -0400

From personal and professional travels, trend and meaning hunter Jody Turner will record and track what consumers, communities, companies and countries are doing to create future culture. From the ordinary to the extraordinary, from the local to global and from sustainability to luxury, what are the markers leading us to future empowerment or degradation?

Consumers are Weary of the Okey-Doke

Lena L. West — Fri, 03 Oct 2008 15:42:07 -0400

In reading Max Kalehoff's OnlineSpin about how online transparency might affect brand building, I got on my soapbox a bit and wanted to share it with my FC readers. Here's what I had to say:

"I don’t think it’s a matter of whether companies will need to publicize their GOOD deeds. The question is: what will they do to address their BAD deeds? Since, in many cases, negative information that’s communicated about a brand tends to trump good information.

Bio and Interests: Seamus Condron

Seamus Condron — Sat, 27 Sep 2008 01:01:33 -0400

I'm a geek, early adopter, and general enthusiats of all things tech. I'm currently the Community Manager at mediabistro.com, working on community developlent, social media strategy, content development, and product mangement and marketng.

I'm also pop culture encyclopedia, and I was an amateur stand up comic for a time.

I believe in collective intelligence and the wisdom of the crowd (even though they sometimes do things that aren't too smart)

I'm originally from Boston, and yes, I'm a Red Sox fan.

Follow me on:

From the beginning

Vojtěch Kopal — Thu, 25 Sep 2008 18:19:49 -0400

I am co-owner of a starting company and I take care of communication with clients and leading the developers. This blog might help me to clear up several things.

Good News for Video Marketers - Bad News for Privacy?

Lena L. West — Thu, 11 Sep 2008 17:25:30 -0400

Let's face it, everyone and their mother has a video on YouTube.

That's a good thing - user generated content is mainly what's fueled the rapid growth of social media - and it's also pretty much the bain of a video marketer's existence.

With all those videos, if you're someone who markets your brand with online video - specifically through YouTube - how do you:

- make sure that your video gets found

- determine what SPECIFICALLY about your video grabs people's attention?

Bio and Interests: Jay Neely

Jay Neely — Thu, 11 Sep 2008 13:43:11 -0400

Hello, I'm Jay. I'm a Boston-based entrepreneur, starting a web service that meets a strong need for real estate agents. For news on that and other insight, I suggest reading my blog, about web strategy.

Conference Hopping

Lena L. West — Fri, 05 Sep 2008 01:54:13 -0400

Is it just me or are there conferences going on EVERYWHERE?

There's OMMA, Web 2.0 NY and IZEAFest this month and ESM and MarketingProfs next month to name a few.

History Worth Remembering - The New York Internet Industry Speech Brainstorm

Donald Schwartz — Sat, 09 Aug 2008 11:14:32 -0400

This is worth the time for anyone interested in NYC's Digital Media Industry
Posted by: Shreyas Pandit August: 7, 2008 to NextNY

NYC-based venture capitalist Fred Wilson is crowd-sourcing the talk he will give at the Web 2.0 conference in New York this September. What's evolving there is a trip down memory lane, recounting the rise, fall and rebirth of Manhattan's digital media industry. A great read for those that lived it, or wanted to.

Link: http://usv.jot.com/WikiHome/USV%20Wiki/The%20New%20York%20Internet%20...

A taste:

Technology

A Fresh Approach to Forecasting...

Lena L. West — Wed, 30 Jul 2008 19:54:13 -0400

Corporate forecasting is, at best a labor of love and at worst, boring...or usually incorrect.

The folks over at Inking, Inc. have developed prediction market software, called Inkling Markets, that allows companies to tap into the wisdom of the crowds and as a result make their forecasting more on-target.

I sat down (via phone) with Inkling, Inc.'s CEO, Adam Siegel to chat with him about why more and more companies are using prediction markets, what the benefits are for doing so and the future of prediction markets (pun intended).

"A Microphone Called a Blog..."

Lena L. West — Tue, 08 Jul 2008 20:22:06 -0400

That's how Josh Bernoff of Forrester and Groundswell co-authoring acclaim, describes the shift in attention that brands have to make now that social media is becoming more and more mainstream and, according to the latest research, growing faster than any other medium.

2008 BlogWorld & New Media Expo

Rachel King — Thu, 26 Jun 2008 15:50:04 -0400

The 2008 BlogWorld & New Media Expo will take place September 20-21 at the Las Vegas Convention Center, with the exclusive "Executive & Entrepreneur" conference beginning November 19th. The first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media.

Scobleizer

The Future Of Marketing

Rohit Bhargava — Wed, 18 Jun 2008 02:14:37 -0400

What are the hottest trends in marketing? What is the next big thing going to be? What do marketers need to know to get ready? Join this group and let's talk about what's coming next and how we can all help each other get ready ...

Moderated by Rohit Bhargava, Author of Personality Not Included and the Influential Marketing Blog.

Bio and Interests: Howard Levenson

Howard Levenson — Wed, 04 Jun 2008 16:02:56 -0400

Attention Deficit Advertising

Jordan English Gross — Wed, 21 May 2008 00:07:02 -0400

Business Week recently ran an article by Burt Helm , talking about the effectiveness of mobil marketing.

Attention Deficit Advertising

Jordan English Gross — Wed, 21 May 2008 00:03:36 -0400

Business Week recently ran an article by Burt Helm , talking about the effectiveness of mobil marketing.

Blogging: Changing the Face of Publishing, Branding, and People’s Lives

Saabira Chaudhuri — Tue, 20 May 2008 18:30:57 -0400

Mediabistro Circus’s session about blogging featured Eric Hellweg, Editorial director for harvardbusiness.org; Noah Shachtman, Contributing editor for the Danger Room Blog (on Wired.com); Anil Dash, Vice President of Six Apart; and Elisa Camahort, cofounder of Blogher.

Bio and Interests: andrew tedford

andrew tedford — Tue, 20 May 2008 14:34:57 -0400

Andrew R. Tedford
Toronto – Canada

yefos.com

Mediabistro Circus

Lynne d Johnson — Thu, 08 May 2008 19:58:51 -0400

Mediabistro Circus is a 2-day summit that will sharpen the focus on technology and the critical platforms that are changing the flow of media. Designed specifically for media professionals and delivered in a dynamic setting, session topics will take on mobile technology, online video, social networking, blogging, digital publishing, user experience design, and more.

Social Media 360

Lena L. West — Tue, 06 May 2008 02:56:29 -0400

Engaged clients and customers are a brand's best asset. Social media expert and strategist Lena L. West shares her thoughts on what to do, what not to do, and who's getting it right. The Internet lives on.