Medialets

Eric Litman Of Medialets Helps Brands Go Big With Mobile Ads

"The biggest advertisers and publishers in the world are trying to figure out how to deliver a message to a consumer on a very personal medium in a way that meaningfully connects, that's not annoying or too invasive, and supports the brand in a positive way," says Medialets CEO Eric Litman. "We're trying to make [mobile] ads much more interesting at big, big scale."READ»

iOS Leads Android in Mobile Ad Impressions

Though Android phones are now outselling iPhones, iOS has stolen back the top spot in ad impressions served on mobile phones.READ»

Android Meetup With Jamie Wells, Omnicom Media and Bradley Horowitz, VP Products, Google [video]

This month's New York Android Meetup, held at the Fast Company office, and hosted in conjunction with Medialets, featured guest speaker Jamie Wells, lead mobile director for Omnicom Media Digital. Along with the usual 30 or so ...READ»

Most Popular Android Apps and Games For December 2008

With only two months into its existence, the Android market, having just opened October 22, has grown slowly but surely. Down the line, a rumored G2 on the horizon could prove a significant boost in terms of what's being developed as ...READ»

• Most Popular Android Applications For Novemberr 2008

Android Market vs. Apple App Store

24 hours after the launch of the Android Market, reports suggest that T-Mobile G1 and iPhone users are extremely similar, or perhaps the developers for both devices are the exact same group of people.READ»

• A Week Inside T-Mobile's G1
• Drunk on Google: Scenes from the G1 Launch Party

The Social Capital Investment Strategy

Fast Interview: Tech observer and former VC Eric Litman, who recently founded Medialets, an ad delivery platform for native mobile applications, on why a million friends can be more valuable than a million bucks.READ»

• The State of Mobile Advertising