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 <title>Before You Sell Your Tech Company. Make Sure You Know Your Brand Valuation.</title>
 <link>http://www.fastcompany.com/blog/gal-borenstein/borensteins-return-intelligence-technology-marketing/you-sell-your-tech-company-</link>
 <description>&lt;p&gt;As you invest your entrepreneurial sweat, blood, and tears to build your business, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and grow an organic management team that is trustworthy, reliable, and performance-oriented. Most importantly, your “EBITDA” is the number that makes or breaks your business overtime when it comes to its overall worth.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/gal-borenstein/borensteins-return-intelligence-technology-marketing/you-sell-your-tech-company-&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
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 <category domain="http://www.fastcompany.com/tag/business-marketing">Business Marketing</category>
 <category domain="http://www.fastcompany.com/tag/advertising">advertising</category>
 <category domain="http://www.fastcompany.com/tag/valuation">Valuation</category>
 <category domain="http://www.fastcompany.com/tag/branding">branding</category>
 <category domain="http://www.fastcompany.com/tag/high-tech-marketing">High-Tech Marketing</category>
 <category domain="http://www.fastcompany.com/tag/public-relations">public relations</category>
 <category domain="http://www.fastcompany.com/tag/web-20">web 2.0</category>
 <category domain="http://www.fastcompany.com/tag/ceo">CEO</category>
 <category domain="http://www.fastcompany.com/tag/business-business-marketing">Business to Business Marketing</category>
 <category domain="http://www.fastcompany.com/tag/technology-marketing">technology marketing</category>
 <category domain="http://www.fastcompany.com/tag/ceo-branding">CEO Branding</category>
 <category domain="http://www.fastcompany.com/tag/thought-leadership">Thought Leadership</category>
 <category domain="http://www.fastcompany.com/tag/high-tech-pr">High-Tech PR</category>
 <category domain="http://www.fastcompany.com/tag/b2b">b2b</category>
 <category domain="http://www.fastcompany.com/tag/selling-your-company">selling your company</category>
 <category domain="http://www.fastcompany.com/tag/technology-1">Technology</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/management-1">Management</category>
 <pubDate>Wed, 20 Aug 2008 16:22:00 -0400</pubDate>
 <dc:creator>Gal Borenstein</dc:creator>
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