Just in time for what’s bound to be the most irritating travel season ever, Xerox has enlisted Y&R New York and Tronic Studio to mount giant interactive commercials at almost a dozen airports across America. We can't decide if ...READ»
Okay, so you've created awareness of your brand. How do you maintain continuity and momentum with the relationship you've just established? Here are 5 takeaways about "Mass-Personalization" in a digital world.READ»
I am often later to understand the significance of a new platform than I would like to admit. It happened with 'twitter' and with 'foursquare'. Both platforms did not impress me at the start and at the time and I could not ...READ»
In an attempt to combat youth knife violence and crime in England, the Metropolitan Police have enlisted AMV BBDO to help teach teens to stay clear of knife violence. The result? A YouTube campaign that encourages viewers to "Choose ...READ»
I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight.
That's where the real business of ...READ»
Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»
Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»
It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started ...READ»
Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»
I think that Fast Company should be commended for starting a social media/networking component to it's business model. Now the question will be can they drive membership to levels that make the community aspect of this reach ...READ»
Once upon a time in a place far, far away, there was a mystical city. A city that only came out at night. During the day the city went by its Native American name. Manhattan. But the moment twilight began to fall, this throbbing ...READ»
