interactive advertising

The age old question for men…. does size matter?

Mathew McDougall — Mon, 17 Aug 2009 10:56:22 -0400

I am sorry but this post is written in support for my male ‘brethren’ … a topic somewhat sensitive to the male ego and one not so openly discussed.

England Wants You to Watch These Videos--But Don't Take the Knife

Stephanie Schomer — Tue, 04 Aug 2009 08:58:15 -0400

Introducing Guest Blogger Gaston Legorburu: Taking His "Think Tank" to Cannes

Linda Tischler — Mon, 22 Jun 2009 14:51:41 -0400

I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight.

Digital Agencies of the Future: Darwinism at Work

Mathew McDougall — Tue, 17 Feb 2009 08:38:06 -0500

We have seen a rush from almost all agencies to ‘become’ digital as advertisers are more frequently wanting a digital component in their campaigns. The problem is a lot of the agencies that are claiming to be ‘Digital Marketing’ agencies often don’t have the knowledge or deep understanding to provide their clients with the best digital options. Being a digital marketing is not simply about being clever creatively any more or just brokering media buying . It’s far more than that.

Chinese Digital Marketing- Having an Integrated Plan in 2009

Mathew McDougall — Tue, 20 Jan 2009 01:03:04 -0500

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business threats.

Reflections on 2008: The Journey of the SinoTech Group

Mathew McDougall — Fri, 09 Jan 2009 21:36:46 -0500

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started the year and where we finished it.

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Mathew McDougall — Fri, 02 Jan 2009 07:08:53 -0500

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the Internet and the power to connect with consumers through interactive, engaging new online ad formats.

Obscura Digital's High Def Projections

Elizabeth Svoboda — Mon, 23 Jun 2008 16:35:27 -0400

Obscura Digital's downtown San Francisco digs are like an alternate universe dreamed up by someone who's been mainlining Pixy Stix.

Cinch - Fastest Way to Make a Podcast

Alex Nesbitt — Mon, 18 Feb 2008 21:57:41 -0500

Cinch is the fastest and easist way I have seen to make a podcsat.

Click here to read about Cinch.

Fast Company's Social Media Initiative

Alex Nesbitt — Sun, 10 Feb 2008 14:00:12 -0500

I think that Fast Company should be commended for starting a social media/networking component to it's business model. Now the question will be can they drive membership to levels that make the community aspect of this reach critical mass. If they do it will be a success, if they don't it will end up as another party which no one attended. Hope to see it work.

New Media

The City That Spawned The Age of Advertising.

harry webber — Fri, 18 Jan 2008 10:49:34 -0500

Once upon a time in a place far, far away, there was a mystical city. A city that only came out at night. During the day the city went by its Native American name. Manhattan. But the moment twilight began to fall, this throbbing metropolis took on a whole new persona.