http://www.fastcompany.com/tag/oracle-sony-bmw-ge-polo-tiffany-lowe039s-lego-salesforcecom-apple-itron-brand-calibration The taxonomy view with a depth of 0. en http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-marketers-develop-brand-programs-not-campaigns <p> <span><span>Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term &quot;campaigns&quot;. (And of course, use of the term brand campaign.)</span></span> </p> <p><a href="http://www.fastcompany.com/blog/alder-crocker/who-gets-it/who-gets-it-marketers-develop-brand-programs-not-campaigns">read more</a></p> Marketing &amp; Communications Strategies AmEx sales + marketing corporate branding kids computers ibm brand programs cereal soda Campaigns Oracle. Sony. BMW. GE. Polo. Tiffany. Lowe&#039;s. Lego. Salesforce.com. Apple. Itron. Brand Calibration Innovation Leadership Management Design Mon, 18 Aug 2008 19:57:13 -0400 Alder Crocker 972733 at http://www.fastcompany.com