It's networks versus phone-makers. All that's at stake is dominance over an emerging business and untold riches to the winner.READ»
Behind GE's Ecomagination Challenge is Brightidea's software, building a powerful grid of innovation, one idea at a time.READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
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