Orbitz

What Were They Thinking? Orbitz, The Lava Lamp Of Soft Drinks

It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto shelves. Despite its cult following, the brand offers up a few lessons in what not to do when launching a new product in the food or drink category. READ»

Travel Search Gets Convenient With Hipmunk

On the cusp of Kayak's IPO, Hipmunk, the next disrupter of the domestic travel market, is taxiing and poised for flight.READ»

Will Netflix Break My Heart?

I fell in love with Netflix one night when I stopped a movie I was watching to wash dishes in the kitchen before I tiptoed upstairs to make sure the kids were asleep, and then I continued the movie seamlessly from my bedroom. Almost any movie or show I want where and when I want it. Alas, I fear, Netflix will soon break my heart. And it's an American icon that is warning me: American Airlines.READ»

iFive: Skype iPhone Video on Verizon, Experia vs. American Airlines, Bank Loophole Censoring, Stuxnet's Success, Eternal Plane

The holiday weekend is over, folks--reality snaps back in place for a week, and here's the early news to get you back on track:READ»

Alice.com: Trust and Privacy in the Age of Social Networking

In this excerpt from "Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live," authors John Gerzema and Michael D'Antonio tell us about Alice.com, where you can hand over your personal info to dozens of companies, and receive discounts or even free stuff in return. Is this the future of commerce?READ»

Logo's Loyal (and Lucrative) LGBT Following

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.READ»

• More on Gay Marketing

Orbitz: Secretly Advertising Gay Rights?

Can you find the very subtle cues in their new, widely-aired commercial?READ»

The Success of Kayak.com

Steve Hafner has built Kayak into the most popular Web 2.0 travel site. How it flies as the airline industry suffers.READ»

• Slideshow: 10 Hot Travel Websites