It's an ad world must-see: Each year delegates at the Cannes Lions International Festival Of Creativity cram into the Palais du Festival to see what Saatchi & Saatchi global creatives deem to be the best video content from up and coming directors around the world. Here's a peek at this year's picks.READ»
When a Motrin ad poked fun at baby-wearing-induced backache, the ensuing Twitter storm killed the campaign in two days. The lesson? Don't piss off Mom. To prep for this Toronto event, we survey the best and worst mom ads from the past year.READ»
If you thought someone was stalking you, wouldn't you want to buy a Toyota Matrix?
A bizarre "terror marketing campaign" for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers ...READ»
Toyota rolls out a massive multi-city campaign for the new Prius that features solar wifi stations, ventilated bus shelters, and billboards made from flowers. Does it get the message across?READ»
Water, water everywhere
"Message in a Bottle" (July/August 2007), editor-at-large Charles Fishman's magnum opus on bottled water, has picked up another prize: the 2008 Gerald R. Loeb Award for feature writing, one of the most ...READ»
