From Cupcakes to Comic Books: Obama's Brand is Everywhere

Saabira Chaudhuri — Tue, 20 Jan 2009 06:30:22 -0500

With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic books and coffee – here's a look at the companies rolling out to honor Barack Obama.

Ben & Jerry's Imagine Peace Online

Rachel King — Tue, 05 Aug 2008 14:43:03 -0400

All the world needs is peace, love and ice cream -- at least according to Ben & Jerry's.

To spotlight the ice cream enterprise's newest creation, "Imagine Whirled Peace," (a swirl of sweet cream-flavored ice cream, toffee chips and fudge peace), the company has gone digital and partnered with Vitrue in a social media-marketing venture to promote, what else, world peace. And, of course, ice cream.