Ogilvy

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Member Blog | May 9, 2008 7:07 am | 1 recommendation

4 Reasons Not To Rely On Market Research Alone

| posted by DJ Francis

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at...

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Member Blog | April 29, 2008 6:44 am | 3 recommendations

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

| posted by DJ Francis

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of...

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