For all intents and purposes, retail strategy is an oxymoron. Most marketers view retail as a tactic, not a strategy. They see it as a function of...
Since I started blogging about social media and PR, I've managed to spark a lot of discussion around some seemingly overlooked opportunities for...
This title occurred to me when I think of a visual representation of what I want this blog to be about. You Are Here is a blog to...
I have spent the last few days at the Sustainable Brands conference in Monterey, CA. The...
I just read Danielle Sacks’ post on Europeans Hearting Obama, which...
‘StarBUCKS’ Status. What is the cost of cool? And are you willing to pay the price? I got...
CEO of 5MetaCom -- advertising agency that specializes in technical and scientific products. Agency works in national and...
Brands that establish emotional connections can survive twenty years of stagnation. In other words, I can't wait to see Indiana...