We have tons of cars--and tons of congestion. But new breakthroughs in connecting cars to the cloud (and eliminating the need for car ownership) show what a better future for cars might look like.
Its massive bike share program showed that major cities could let citizens rent bikes, and inspired cities like New York and D.C. to follow suit. Next up: Sharing city-owned electric cars.
There's a fine line between very good and magnetic--a product that's irresistible to customers of many stripes, and preferred many times more than its closest competitors--and often the only way to cross it is to experiment and iterate.
Car sharing isn't new, but what if it was your car that was being shared? A new crop of peer-to-peer hourly car rental companies are popping up--can they gain traction?
