The Portland Art Museum Transforms an Exhibition Into a Social Platform

A new exhibition is a wake-up call for businesses that have been slow to adopt platform thinking. Companies, non-profits and cultural institutions can all learn from its example.READ»

• Steve McCallion's Beyond the Widget blog

Portland Art Museum Tells the Story of China's Newest Dynasty: Design

An exhibition at the Portland Art Museum, "China Design Now," positions design as China's newest dynasty.READ»

• Steve McCallion's Beyond the Widget blog

Masters of Design - What's Your Morning Routine?

At our Masters of Design event Wednesday night at the Chelsea Art Museum, we caught up with some of our expert design bloggers to find out how some of the most creative minds in the business start their day.  Video by Anne ...READ»

How the Portland Art Museum Is Bringing Art to the People

Its latest exhibition, China Design Now, uses crowdsourcing and experience design to shift the museum’s role from curator to moderator, and to put the museum in the center of a global conversation.READ»

• Steve McCallion's Beyond the Widget blog

Li Ning and Ziba Design Want to Build China’s First Truly Global Brand

You may think you've never heard of Li Ning. But assuming you were one of the 4 billion or so people watching the opening ceremony of last year's Beijing Olympics, you've seen him.READ»

Ziba Design's New HQ Is a Sustainable Pillar of the Community

The Portland-based strategic innovation and design consultancy builds a new office that also builds their neighborhood.READ»

• Designers Accord Case Studies

Introducing Guest Blogger Steve McCallion: Consumer Experience King

When we named Steve McCallion as a Master of Design in 2006, we called him "The Mind Reader"--a title you don't just toss around haphazardly. But in his role as executive creative director at Ziba Design, in the burgeoning creative ...READ»

What Promises Can Your Consumer Experience Make?

Meaningful consumer experiences are based on a relationship between brands and people. By clearly promising something to people that is authentic and relevant, brands can increase the value of their products and services and connect on an emotional level.READ»

• Steve McCallion's Beyond the Widget blog

How Customers Saying "No" Can Become a Consumer Experience "Yes"

The customer is not always right. And it's often those moments when the customer resists change that an opportunity to innovate exists.READ»

• Steve McCallion's Beyond the Widget blog

Building Consumer Experience Value Using the Power of Metaphors

Metaphors not only transfer associations from a previous experience to a new one, they function as shorthand to help people understand the consumer experience offering and what it means in their lives.READ»

• Steve McCallion's Beyond the Widget blog