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When the Media Gets Mediated

One of the biggest impacts of social media is the way that traditional forms of advertising have had to adapt to it.As companies begin to embrace social media marketing, that means that a portion of their attention, time and marketing ...READ»

U2 and John Mayer Inject Their Music With Some Augmented Web 2.0

Augmented reality is reaching the public consciousness--proof, in case you need it, is that John Mayer is promoting his new song with an AR app. And while we're talking web tech, U2's going to stream a concert live on YouTube this weekend.READ»

UK's Channel 4 Scores First Full-Length Programs on YouTube, Bad News for Hulu

You might not be as familiar with it as the 60 million people living in the U.K. are, but local terrestrial TV station Channel 4 has just scored a World's first: It's the first broadcaster to get its full-length program archive shown ...READ»

Google Finally Taps Real-Time Search, Via YouTube--Why?

We know Google's desperate to get its paws on real-time social networking data, but it's apparently just pulled off a surprising move in exactly that direction: It's enabled real-time comment searching in YouTube. Now if their ...READ»

The Web Takes No Prisoners: The Death of Gourmet Magazine

In a world where "gourmet" has been replaced with the more egalitarian "foodie", over-scheduled families prefer 30 minute meals, and search engines serve up more than one million different recipes, could Gourmet have survived?READ»

DIY YouTube Coming Soon? Do You Prefer a tricked-out Dashboard or Streamlined View?

YouTube may soon introduce a new set of customization tools, allowing users to tweak their viewing dashboard. The speculation stems from YouTube opening up about the biggest tension it must balance in designing its interface: Casual ...READ»

Stinking It Up: Lessons From a PR Failure

We had a big party, but got no buzz. Lessons from a PR failure.READ»

Click Here: The Short, Inglorious History of Online Advertising

The short, inglorious history of online advertising.READ»

• How Much Are You Worth to Facebook?

How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ»

• The Viral Loop Leaderboard: What Are Your Facebook Friends Worth?
• Facebook's Mark Zuckerberg on the Value of Viral Loops

6 Things Sports Teams Can Do with Social Media to Engage Fans

While there are rabid fans for all sports (sports radio can attest to that), there is a lot teams could do to deepen fan loyalty and build their fan base using social media. Here are six ideas to get you started.READ»

'Katalyst HQ' Is Facebook's First Hit Series-Can It Be Copied?

No, you're not being punk'd: Ashton Kutcher has officially delivered Facebook's first hit Web series. Since its February premiere, more than 9 million people have watched Katalyst HQ, an Office-like mocumentary that's sponsored by Hot ...READ»

YouTube Videos increased Sales 500%

How to create a viral marketing campaign with YouTube. Any business can have a YouTube channel and market their company all it takes is some creativity.READ»

Why Would Anyone Pay for a YouTube Flick?

Last night, news leaked that YouTube was in talks with major movie studios like Lions Gate, Sony, MGM, and Time Warner to begin renting movies as soon as they were available on DVD. The full-length films would be available for rent ...READ»

Twitter Won't Do Ads, but Time.Com's Twitter Page Does

Twitter's own future won't contain advertising, but that isn't stopping Time.com from selling its own advertising space on Twitter. Is this one future for social networking ads? Time's going all-out to figure out how to make money ...READ»

Is Hulu Watched More Than Time Warner Cable?

According to a new survey, Hulu, the online video TV channel, just beat the viewing statistics of Time Warner Cable for July. Does that mean Hulu's now the second most important TV "channel" in the U.S.? Nearly...READ»

Americans Watched a Record-Setting 21.4 Billion Web Videos in July

Ah, summertime. There's no better time of year to shutter oneself indoors and watch videos on the Web--at least that's what the latest numbers released by comScore would suggest. In July, 158 million U.S. Internet users watched a ...READ»

Facebook and Twitter Attacks Were Political, and Personal

The attacks that took Facebook and Twitter offline had a bizarre, and disturbing twist: They were aimed at a single user's web presence.READ»

England Wants You to Watch These Videos--But Don't Take the Knife

In an attempt to combat youth knife violence and crime in England, the Metropolitan Police have enlisted AMV BBDO to help teach teens to stay clear of knife violence. The result? A YouTube campaign that encourages viewers to "Choose ...READ»

60% of 'Net Users Watch Video Online: Traditional TV Doomed?

A new survey by Pew features a couple of very interesting stats about online video viewership: 62% of adult 'net users have watched video online, a figure that's risen from 33% two and a half years ago. Meanwhile a massive 89% of ...READ»

Broken Guitar Has United Playing the Blues to the Tune of $180 Million

When the airlines smashed a songwriter's guitar and refused to reimburse him, he got even by going viral.READ»

• Ravi Sawhney's Design Reach blog

The Big, Awkward Problem of YouTube Fees

YouTube has become our national trove of free video, a place where a company can find a free platform for video marketing junk and individuals can watch dogs sleepwalk. But as we've discussed before, the Web's video giant costs Google ...READ»

YooStar Turns Greenscreening Into a Game

Greenscreening is about to make the leap from dodgy movie and TV special effect to a home entertainment social game in the style of Guitar Hero. At least, that's what YooStar, who'll be marketing the new device, is ...READ»

Is the iPhone 3G S Speeding Citizen Journalism Forward?

Citizen journalism is about to become more powerful than you had imagined. The reason? The just-released iPhone 3G S, with its built-in video recording power and ability to directly upload to YouTube.  Citizen journalism is ...READ»

YouTube XL Lives for Your HDTV

Not to be outdone by Hulu's gorgeous desktop application, the video team at Google has just released YouTube XL, a simplified version of the video Web site meant to be displayed on your television. Unlike Hulu's app, YouTube XL ...READ»

Four Reasons You’re Not Using Social Media to Grow Your Business

Social media may work for B-list celebrities, NBA superstars, and giant corporations, but what small business owner has the time to tweet, manage a Facebook fan page or upload videos to YouTube? Answer: those that want to be relevant to their customer base and have a competitive advantage in their industry.READ»