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Listening To The Super-Charged "Change Generation"

Each generation throughout history is a change generation. And yet, what is coming next is big. Here's how to start a conversation with the digital natives. READ»

INJAZ Turns Young Jordanians Into Entrepreneurs

A startling 70% of Jordanian youth who are one year out of school are still unemployed. By giving them access to classes on business, the organization is creating a new culture for startups.READ»

Sir Ian McKellen's Alternate Reality PSA Is No Game

In a PSA released last night, Sir Ian McKellen portrays himself as a homeless man sleeping on the street and being cruelly tormented. Could this have been reality for the knighted actor? READ»

Daryl Hannah Wants the Movies to Quit Smoking

Public health advocates have tried for years, but now celebs are taking matters into their own hands. As the Oscars approach, the Splash star is backing an anti-cigarette flick that shows screenwriters how to break the habit.READ»

Smartphones Are Cool for Kids, Dumbphones Doomed: Global Survey

A new Nielsen report on cell phone use by young people around the world reveals a wealth of data, but tells us two main things: price is the main drive and smartphones are the must-have gizmo.READ»

The Most Effective Marketing Technique for new Start-Ups

The goal of any start-up company is to get people to try their products. After all, no mater how many advertisements you run or how great of a viral marketing campaign you have planned, the basic problem that people haven’t tried your products and services still exists. You simply do not have an established brand name.READ»

Why Your Start-Up Needs Texting

As new technology gains widespread publicity among the general public, the business applications it has grows immensely. A clear cut example of this is the recent popularity of text messaging. A recent survey showed that teenagers in America were sending and receiving as much as an average of 80 text messages a day. Hence, it is no surprise that businesses from restaurants to retail establishments are trying to find ways to integrate this technology into their business practices and marketing plans.READ»

The Social CEO

Facebook is fast on its heels, but MySpace is still the most popular social network. Hear how Chris DeWolfe, CEO of MySpace, is guiding them into new markets around the world and building on the strong MySpace community. Coming soon, ...READ»

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Young Entrepreneurs

Today, youth in America face overwhelming challenges beyond the crushing debt and lack of job opportunities. Many struggle daily just to find hope and purpose in life. We are in essence traveling back to the future. A ...READ»

Long Term Impact of Cutting Prices

Anytime sales are low, it is the entrepreneur’s natural instinct to find creative ways to boost sales. When all else fails, small business owners are often faced with the choice of bearing the cost of decreased sales until consumer shopping picks up again, or cut prices to incentivize sales.READ»

MARKETING   |  Comment

MYTV: Youth Marketing China

Graham Brown of http://www.mobileYouth.org looks at Youth Marketing in China.READ»

Is Social Networking for the Olds? Two New Reports Think So

New reports from Nielsen and Ofcom show that Twitter and Facebook are becoming less popular among today's youth.READ»

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Upcoming Impact Trainings Events - Week of June 8, 2009

Upcoming Impact Trainings Events - Week of June 8, 2009READ»

EVENTS   |  Comment

Ypulse Youth Marketing Mashup: Engage Young People in the Digital World, Get a 30% Discount

June 1-2 in San Francisco, Join Vice President of Disney.com Jason Davis, Executive Director of Marketing for Walt Disney Records Kelly Hugunin and Executive Vice President and Managing Director of Disney Online Paul Yanover as ...READ»

DRUGS   |  Comment

Aurora University and the Barrio

Professor Brandon R. Kooi, Ph.D., director of the Criminal Justice Program at Aurora University has adopted the book into his curriculum. Next month, they’ll be using chapters of the book as part of their discussion on alternatives ...READ»

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Find me on the Web

I love getting emails from people about how From the Barrio to the Board Room has touched them personally. It’s great to know that my story has the ability to inspire and motivate other people to strive for success. In order to ...READ»

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Stimulating the US’s Education

Recently, President Obama signed into effect his Economic Stimulus Package, which will provide our country with a $787 billion boost. Many people think that it’s too big of a price tag and that some of the money is being distributed ...READ»

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Crime Doesn’t Pay for Gangs

Recently, Los Angeles gang members were fined $5 million. Yes, you read it right: $5 million. A new law in California allows gang members to be held financially responsible for illegal behavior and the destruction they inflict upon ...READ»

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Another Great Barrio Testimonial

"After hearing Robert speak at the Hispanic Heritage Breakfast I was touched and excited!  I went home and read his book within 2 hours.  I was tearing a lot because I was able to see myself.  I felt he was writing the book about ...READ»

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Barrio Testimonial

"Robert, When I returned back to the office I grabbed your book that Jeff had on his shelf as I was truly inspired by you when we had dinner 2 weeks ago.  You are a true blessing as I have a great opportunity upon my many travels to ...READ»