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XEODesign

Nicole Lazzaro, founder of XEODesign

Lazzaro is the designer of "Tilt," the first iPhone game to utilize the accelerometer, but it's her research into player emotions that has attracted big firms like EA, Sony, and Ubisoft. By tapping into "emotion profiles," Lazzaro helps designers create more engaging gaming experiences that resonate with all types of players, from casual to hard-core.READ»

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How The iPhone Accelerometer Game Tilt Taps Into Users' Emotions

Nicole Lazzaro, 44, has studied emotion and player experiences in video games for 20 years and is the designer of Tilt, the first iPhone accelerometer game. Her firm helps the likes of Sega and Ubisoft create games that resonate with iPhone users.READ»