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Indy500's Danica Effect: Brands, Are You Listening?

I'm not exaggerating when I say that I've been going to the Indianapolis 500 since I was in diapers; my parents first brought me to the event when I was just a year old, and I've been attending every Memorial Day weekend since. As a ...READ MORE

Beware of Ad Creeps on the Golf Course

When did Augusta become Times Square? When did golfers start dressing like Nascar drivers? Rick Barrack examines why ads have infiltrated our most reserved sport.READ MORE

Sign of Humanitarian Relief That Anyone Can Understand

The logos for disaster relief agencies need to work harder than the average identity. Rick Barrack examines the effectiveness of several logos after the devastation in Haiti and Chile.READ MORE