There’s a lot of memoir-writing advice out there. Some of it is good, some is completely obvious (and therefore unhelpful), and some crosses the line into stupid and potentially harmful to your story. A few choice examples of the ...READ»
The short answer: as hard as it takes for those boundaries to break.I’ve said often that if you’re not turning someone off, you’re not turning someone on. You can’t please everyone with creative work. And, in fact, you ...READ»
All right, seems like a vague question. So first I’ll explain my idea of creativity. To me, being creative means presenting something unique and powerful to the world—a fresh perspective on what can be a deadened landscape; a ...READ»
In a recent interview about his new book (a novel, mind
you), James Frey was asked what hour of the day inspiration most
strikes. His answer, which I’m paraphrasing, was a scoffing,
“Inspiration is for chumps. I work from ...READ»
Okay—so you’ve got a brilliant, innovative product or service. So
what? If no one knows about it, no one cares about it; it may as well
not exist. The only solution, everyone seems to agree, is PR. But the
best ...READ»
Neighbor/competitor/family member/friend/postman: “So, how’s work been lately?”
You (business-owner): “Oh, you know. Keeping busy.”
Sound familiar? For business-owners, “keeping ...READ»
How many times a day do you hear a radio or TV ad with rueful,
obvious acknowledgement of the recession? You know, the ones with
over-earnest voice-overs that begin something like this: “These days,
we’re all cutting back on ...READ»
What sets your business apart from the competition? Really—think
about it. It’s easy to spew out generic answers like “customer service”
or “attention to detail,” but don’t you think your competitors are
claiming ...READ»
Let’s face it. Your customers don’t want to hear that deep, echoey
radio voice holler at them to get to your car dealership TODAY, TODAY,
TODAY! There are better ways to get your message across.
There are authentic ways ...READ»
Unless your customers live underground, they are inundated with
advertisements from the moment they wake up to the moment they drop
gratefully back into bed. There are bold-lettered newspaper ads and
unnaturally upbeat TV ...READ»
