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World Wildlife Fund

Innovation Agents: Dr. Jason Clay, SVP of Market Transformation, World Wildlife Fund

From plowing the family farm in Missouri, to fostering a conscious consumption fad in Rainforest Crunch ice cream, Dr. Jason Clay has made his life's work sustainable.READ»

Hitler, September 11th and Examples of Inept Brand Management

Companies are testing the boundaries when it comes to brand promotion in an attempt of find a balance between shocking and downright offensive. READ»

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In Advertising, Stupidity Can Win You Awards [UPDATED]

The World Wildlife Fund condemns an award-winning ad proposal from DDB Brazil, which name-checked both September 11 and the Indian Ocean Tsunami.READ»