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With Americans Coming Around To Soccer, Is U.S. Domination Around The Corner?

In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki.READ MORE

Rugby World Cup

Friday, September 9READ MORE

Robo Cloud to Intercept Sun Over World Cup Qatar

Qatari scientists claim to have cracked the problem of shade for crowded stadiums during the 2022 World Cup: Artificial clouds. Really. READ MORE

Now: February 2011

Feburary tue, february 01 MINE O'Reilly Strata Conference Sifting through tons of data used to be a task left to computer whizzes and weathermen. But mining for insights has gotten faster and cheaper, and businesses from ad ...READ MORE

Can Bing Catch Google? Microsoft Spends Millions on ESPN, Jay-Z Partnerships

Microsoft is reportedly spending about $100 million to market Bing (a low estimate, according to some), the only formidable competitor to Google left in the search-engine game. But what kind of return is Microsoft seeing on its investment? READ MORE

Tweets Lit Up the New Year's Night

Twitter visualization tracks our 140-character feelings about 2011 as the clock strikes midnight around the world.READ MORE

Qatar's Solution for World Cup Housing: Cruise Ships

Qatar lacks enough hotel rooms for the World Cup but has too many for everyday use. The solution: Cruise ships. But will all the rooms be snagged by contractors?READ MORE

Soccer Chief Calls Goal-line Technology "PlayStation Football"

Thought the World Cup had shown soccer's bosses that the sport needs to move with the times? Not according to Michel Platini, the head of UEFA and likely next head of FIFA.READ MORE

Introducing Twitter TV, Courtesy of Google TV

Today, Google fully unveiled the features of its much buzzed-about Google TV. By far one of its coolest apps is Twitter, which will help seamlessly infuse television with the Web.READ MORE

Sea, Sun, and Scalpels: Brazil's Bid to Be the Four Seasons of Medical Tourism

Brazil, which has seen the number of foreign patients rise from 48,000 in 2005 to 180,000 last year--and is growing at a 30% clip year-over-year--is poised to draw still more from its neighbors and the U.S. thanks to shorter flights and a bump from futebol.READ MORE

Japan Focuses on the Tech for Its 2022 World Cup Bid

Some people (Sepp Blatter, raise your hand) are not particularly enamored of the idea of soccer embracing technology, but one country is focusing on this for its bid for the 2022 World Cup. Japan, which hosted the tournament alongside ...READ MORE

World Cup Winners and Losers, By the Numbers

In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ MORE

iFive: Footie Farewell, BP Spill, Google's Interactive Ads, U.S. and U.K. Govt. Broadband Plans, Barefoot Bandit Banged Up

While you were slumbering in your bed, innovación was dancing a pasa doble with the Jules Rimet trophy on its head, crying tears of alegría, and wibbling about in a state of what can only described as benevolent inebriation. Way to ...READ MORE

Now Adidas Winning the Battle of the Buzz, Says Survey

For the past three days, the World Cup has been on hiatus, as the eight remaining teams limber up for the semi-final stage, which starts today. The buzz, however, continues, with Adidas, according to a survey* by NM Incite, taking the ...READ MORE

iFive: Hayward Gone From BP?, Spies R U.S., FIFA Opens Tech Debate, Porn Industry to Drop Flash, Electronic Daisy Carnival a Hit

While you were sleeping, innovation was using a Mac laptop to send classified information to its paymasters halfway across the world and then snapping glowsticks to go raving all night long.1. BP is discussing a backup strategy for ...READ MORE

Why FIFA Refuses to Sanction Goal-Line Technology [Updated Again]

Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ MORE

iFive: The BP Question, G20 Conference, World Cup Aftermath, Apple iPhone 4 Saga Rolls On, LHC Smashes Record

While you were putting your dreams of a World Cup final to bed, innovation was smashing particles together at an amazing rate, ruminating over the fallout of the BP oil spill, and fiddling with its new smartphone.1. It's been 69 days ...READ MORE