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Kenan Samms

Tracking Web Leads...for Free!

As the fall marketing “season” gets underway, now is a good time to propose some simple and free ideas for tracking web leads.  In many businesses today, the way to create sales leads is to run a variety of marketing ...READ»

Kenan Samms

Clarity is King

I have spent the last few weeks reviewing a number of startup websites and I can’t help but notice the same design flaws in most of the sites. Young companies, often started by technologists, are sure that their technology or ...READ»

Kenan Samms

“Customer Service” or “Customers Serve Us?”

A follow up to a previous post about customer service - below are a few more experiences that definitely go in the “don’t do” column of how to successfully market your company, product, or service….. Have you ever tried ...READ»

Kenan Samms

Where is the “Who, What, and Why” in Marketing?

Pick up any book in the Marketing section of your local bookstore, or a current magazine on the newsstand and you are sure to see at least one article about one of the following"how to"  topics – such as:   ...READ»

ART   |  Comment

Archives of the Planet

'The Dawn of the Color Photograph' is a wonderful book I recently had the pleasure of discovering. It's a treasure trove of color images from the early 1900's.READ»

ART   |  Comment

“The question is not what you look at, but what you see”

When I first read Walden Pond, it influenced me deeply to seek peace in nature and to become mindful of the most minute detail.READ»

Kenan Samms

How Not To Measure Customer Satisfaction

I recently took my wife’s mobile phone in for servicing. At the service center, the waiting room was packed with people, but like a well-designed ant farm, there seemed to be a method to the madness.  A well-groomed clerk handed ...READ»

Kenan Samms

Pitching 101

I recently had an opportunity to be part of a tour that visited some of the big software companies in Silicon Valley. The group met with business development groups and also met with venture capitalists. After observing the ...READ»

ADVANCE   |  Comment

Flexibility: A Top Value for Technical Women and Men by Caroline Simard, Director of Research

In my last blog post, I highlighted the different family configurations between men and women working in high-technology – namely, 82% of technical women report that their partner works full time, compared to 37% of technical ...READ»

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