In this excerpt from the new book "Launch," author Michael A. Stelzner examines how businesses thrive on the ability of others to spread their message, and how businesses can focus on that power.READ»
Twitter, which once had everybody and their dog wondering how it was going to make money, seems to be doing okay at last. Better than okay, probably: It's just announced a new scheme for e-commerce dubbed "earlybird." The idea as ...READ»
There's an interesting article over at The Baltimore Sun, suggesting that real-time reviews from movie-goers after seeing a new film have really got movie studios worried, thanks to the knock-on effect they can have on box office ...READ»
Sell me no lies:
I have a question. Why do so many CEOs still believe that it is okay to make promises to customers, promises that the organization cannot or will not keep?
I am currently in a fight with a Fortune 20 ...READ»
So the buzz these days is that Crispin Porter + Bogusky is getting Jerry Seinfeld (to the tune of $10 million) to star in the upcoming ad campaign for Microsoft Vista alongside Bill Gates.
There is a lot of skepticism, like MS ...READ»
The Wall Street Journal reported this weekend that there is a large group of Chinese people that have been employed by the International Olympic Committee to walk around the Olympic venues and Village and PUT TAPE OVER ANY LOGO that ...READ»
In his blog post "The Gift of Starbucks", Donald Converse talks about his admiration of Starbucks and shares some anecdotes supporting his positive feelings for the coffee giant. This happy, shiny word of mouth endorsement ...READ»
