Thanks to Gap's face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft ...READ»
There's a glaring problem facing any brand in the day and age of online annual reports, websites, and smartphones: Logos are usually designed to sit static and prim on a page. But media is constantly moving and shifting -- and a ...READ»
In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in ...READ»
Southern Comfort just moved its entire $8m media budget online. Whole Foods was the first brand with 1m followers on Twitter. Coca-Cola pioneered brand generosity on Facebook.
Underlying all of this is the fact that social media is ...READ»
Star Wars, an idea that is now thirty years old, gives brands much to learn in how they consider their future in a digital, conversation driven world.
Star Wars is a platform. A story told over 25 years, six movies, a cartoon series, ...READ»
We live in a conversation driven world. Even if your brand is not an active user of social media, your customers and potential customers are. This is revolutionizing the way brands have to think about themselves and how they choose to ...READ»
