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T-Mobile Bringing Back Zeta-Jones for "Mobile Makeover" Campaign

T-Mobile will bring back former-spokeswoman Catherine Zeta-Jones to launch a new marketing push reminding viewers that, chances are, they are paying too much for their wireless plans. And to ensure their claims aren't dismissed as a ...READ»

Under the Radar Conference Preview: Hook Mobile

Only about 25% of U.S. cell-phone customers have a data plan. So the mass of users generally can't access multimedia content on their phone without incurring unwanted fees. Hook Mobile is a platform that acts as a go-between for ...READ»