Like circus impresarios or wrestling promoters of yesteryear, some marketers talk about their audience as if they are dupes or "marks." If marketers were to consider how they feel as the "marketed to," some of the most disrespectful marketing practices wouldn't make it past the brainstorming chart.READ»
If you should need any evidence that Dev Patnaik, the CEO and founder of Jump Associates, is marching to the beat of a different drummer, consider this: He teaches a popular Stanford University course called Needfinding.READ»
