When it comes to companies concerned with managing their image online, Wikipedia founder Jimmy Wales has a suggestion: Let your fans manage it for you, and focus your energies on your product.
Welcome to the launch of Fast Company Buzz where you’ll find out what’s new, what’s hot, who’s doing what, and what’s working in the tech industry. Up until now, industry blogs have fallen into three categories: 1. Vanity blogs that were little more than desperate pleas for attention filled with mindless notes about the author’s life. 2. Geek blogs that focused on overly technical matters like the launch of somebody’s new network architecture, and 3. Mainstream news blogs that primarily repeated technology news from CNN.
