widgets

Leading in Social Media Monetization

There are not many people I sit around thinking about meeting. It's not that I have a super-elevated opinion of myself. It's more than I'm your average (or not so average) jaded New Yorker who has seen things and met some people. A lot of things and a lot of people.READ»

Authors + Social Media = Tribes...and Tribes Sell Books

Sure, attention is rapidly moving online, but truth is, having a traditional printed book still remains one of the most effective credibility-building tools out there. Challenge is, whether you self-publish or go with a traditional publisher, the marketing is on you. (C'mon, you know it's the truth!)READ»

The Facebook Era

What seems like eons ago (but in reality was a few months ago), I interviewed Clara Shih, the author of The Facebook Era and the creator of the Facebook application, Faceconnector (formerly Faceforce), which helps people connect with their Salesforce contacts on Facebook to build better relationships with customers, influencers and people who happen to like you!READ»

Social New, Now & Next: The Baltimore Marathon on "Social Media Steroids"

I'm always interested in organizations that are taking the use of social media to the next level. And, Corrigan Sports qualifies. They plan to use some latest social media hotness, R2iSMASH, to showcase the Baltimore Marathon on Oct. 10.READ»

Helping Companies Take on "the Cloud"

More and more companies are diving into cloud computing, but there are security, quality and scalability concerns. That's where Sonoa Systems comes in.READ»

Will Everything Be Wired to a Social Net? Even Google's Doing It

You've got to credit Google for trying to be the one-stop shop for everything online: It just grabbed hold of the craze for social networking, and built it right into Google users' homepages. Will everything soon be social ...READ»

Biz Stone Advance Video re: Twitter Hack

“We spent a lot of 2008 catching up with a lot of the popularity of Twitter, the unexpected popularity--getting there technically so that we were stable, and along comes this massive attack. You know, we learned. We worked behind the scenes with folks from Google and other companies to figure out how to stop the attacks and how to better deal with them in the future.”READ»

Social New, Now & Next: OurBlook Gets Their Social Debate On

Debate is a healthy part of life. It's an understatement to say that people won't always agree. And, as I've mentioned in a previous blog post, my interest is always piqued by companies and organizations that use social media tools in innovative ways. Which is why, when I read about OurBlook.com, I was intrigued...READ»

Twitter and Facebook Come to FiOS TV, but Verizon's Still Just a Widget Wannabe

Verizon's just added something to FiOS that's either a blessing or a curse for Twitter addicts--a live feed of your Twitter account that'll appear on your TV over the show you're watching, part of a new Widget Bazaar that also ...READ»

Customizing Your Cambridge Connect Profile Page

Now that you can navigate through Cambridge Who’s Who Connect, personalize your profile page to make the most of this valuable resource.READ»

Social New, Now & Next: Scitable's Social Science

I'm always interested in how companies that don't have an obvious connection with social media are using these tools to create online destinations that work for them and work for their market. To feed my curiosity, I've started a whenever-I-feel-like-it interview series about such companies. Which is why, a few weeks ago...READ»

Samsung's New HDTVs Are Model Skinny and Widget Powered

HDTVs have become so commonplace, retailers such as Best Buy think they're necessities and not luxuries. For consumer-electronics companies to distinguish themselves in the marketplace, they need novelty. To that end, look at what ...READ»

Why David Byrne, Arcade Fire, and the Yeah Yeah Yeahs are Psycho Marketers, Q'uest-ce que c'est?

After David Byrne and Brian Eno self-released their album Everything That Happens Will Happen Today last August, they generated profits equivalent to a label advance. How? Software marketing, of course. We’ve all seen a ...READ»

Real-Time Communications Means Real Talk

This is my first full week back from being on holiday for the past month. Ahhh, good old R&R.... Yesterday, I spent half the day leading two roundtable discussions at the Real-Time Communications Conference, where Steve Etzler ...READ»

What Proposition 8 Shows Us About Having Your Own Social Media Turf

This post is an idea-stem from an excellent post that was written by Michael Mace in the Rubicon blog network. When consulting with clients and while delivering presentations about social media, I often mention the imperative that ...READ»

Much Ado About Convergence

Who knew there was so much to say about convergence? Steve Etzler, the founder of the conference and career fair producer, Business Development Institute (BDI) did.  READ»

Consider the Source

I wrote a post for the Marketing Prof’s Daily Fix blog today and in it, I talk about how agency types have “predicted” a slow down in brand spending on emerging media. I won’t repeat the whole post here, but you can read it ...READ»

Gasp! Ads Do Work After All!

The folks at Razorfish conducted a survey of 1,000 "connected consumers". Most say they don't mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being ...READ»

Abusing Social Media

How companies abuse tech's latest tools and embarrass themselves.READ»

• 10 Web 2.0 Failures
• 11 of the Worst Facebook Applications

Consumers are Weary of the Okey-Doke

In reading Max Kalehoff's OnlineSpin about how online transparency might affect brand building, I got on my soapbox a bit and wanted to share it with my FC readers. Here's what I had to say: "I don’t think it’s a ...READ»

Good News for Video Marketers - Bad News for Privacy?

Let's face it, everyone and their mother has a video on YouTube. That's a good thing - user generated content is mainly what's fueled the rapid growth of social media - and it's also pretty much the bain of a video marketer's ...READ»

Conference Hopping

Is it just me or are there conferences going on EVERYWHERE? There's OMMA, Web 2.0 NY and IZEAFest this month and ESM and MarketingProfs next month to name a few. I know I'm speaking at the Association for Women in ...READ»

A Fresh Approach to Forecasting...

Corporate forecasting is, at best a labor of love and at worst, boring...or usually incorrect. The folks over at Inking, Inc. have developed prediction market software, called Inkling Markets, that allows companies to tap into ...READ»

"A Microphone Called a Blog..."

That's how Josh Bernoff of Forrester and Groundswell co-authoring acclaim, describes the shift in attention that brands have to make now that social media is becoming more and more mainstream and, according to the latest research, ...READ»