Web Analytics | Fast Company

Search Advertising And Auction Transparency

BY Steve KerhoThu Jun 23, 2011

What do the Federal Reserve's Quantitative Easing program (which ends this month) and online paid search have in common? More than you might think--as pricing for both use a form of auction models. READ»

LEADERSHIP | Comment

Your Brand Has Thousands of Facebook Fans--How Much Is That Worth?

BY Steve KerhoThu Mar 31, 2011

The viral video of a cat on a trampoline often seeks nothing more than the bragging rights of the number of views that it generates. In contrast, well executed brand-based social media campaigns strive to raise consumers' awareness and improve brand opinion--while driving trial and conversion. READ»

LEADERSHIP | Comment

The Passive Search Conversation Rate and the Value of "Free" Media

BY Steve KerhoMon Feb 14, 2011

Just because search impressions are difficult to directly measure doesn't mean we can't employ some creative modeling solutions to gauge their impact. There are several statistical techniques we can use to measures correlations between search impressions and other online behavioral data. READ»

LEADERSHIP | Comment

Predicting the Growth of Your Social Network

BY Steve KerhoTue Dec 14, 2010

The ability to gauge a marketing campaign in action is essential and exists for most traditional channels. The most glaring exception is social media. Organic's Steve Kerho unveils a new way to examine an initial campaign splash to determine whether to expect a tidal wave or just a few ripples in the water.READ»

ORGANIC | Comment

Your Brand Website Metrics: Why They Matter

BY Steve KerhoMon Aug 30, 2010

Every CMO's monthly schedule now includes the requisite meeting with the digital team to review last month's brand Web site dashboard. But let's be honest, how informative are these meetings and what are we really learning?READ»

ORGANIC | Comment

Digital Media Director 2.0: Jack-of-all-Trades, Master of Many

BY Steve KerhoFri Jul 30, 2010

In today's marketing environment, few positions are more challenging than that of the digital media director. Successful directors need a mastery of multiple and diverse specialties; they are the new "Swiss army knife" of marketing. READ»

ORGANIC INC. | Comment

Marketing Efficiency Is Only Half of the Equation

BY Steve KerhoMon Jul 19, 2010

The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously. Here's how all marketers can achieve the best of both worlds.READ»

ORGANIC INC. | Comment

How Long Does Your Ad Have an Impact?

BY Steve KerhoTue Jun 29, 2010

If the speed and number of commitments for this year’s network TV upfronts are a bellwether for the economy, then better times may be on their way. It is encouraging to see marketers increase their media spend and focus on messaging other than “buy now” and “we are having a sale.”READ»

BUSINESS | Comment

Google Your Web Analytics

BY Mr RickmanMon Apr 12, 2010

Primary Search Engines such as Google, Yahoo and BING have customized their sites to accommodate the 240-million American consumers performing local searches daily. Initial results displayed on all major search engines are local ...READ»

MARKETING | Comment

The Time is Now for Brand Building – And Upper Funnel ROI

BY Steve KerhoTue Apr 6, 2010

Organic’s Steve Kerho believes that as the economy progresses towards recovery, it is important for marketers to take a step back and utilize upper funnel tactics to build their brand. In this article, he discusses why now is the time to invest in brand-building activities as well as provide readers with smart ways to establish a successful upper funnel ROI strategy.READ»

MARKETING | Comment

It Takes a Village to Drive Predictive Analytics

BY Steve KerhoWed Mar 24, 2010

It’s a brave new analytics world and combining the right team players with the right data types can yield highly accurate models that quantify the complex relationships between marketing activities, sales and the economy. Organic, Inc.'s Steve Kerho shows you how to manage all of these predictive modeling factors.READ»

MARKETING | Comment

Getting Started With Online Marketing – Web Analytics – Part II

BY David LavendaWed Mar 17, 2010

Web analytics can be complicated - but you can get started quickly. This is what you need know.READ»

PPC | Comment

Compete vs Quantcast and gAnalytics vs paid apps (anything going on w/ this group?)

BY Steve McNallyTue Mar 16, 2010

Are you availing of services like Quantcast, Compete.com and Google Trends for Websites? Which ones and why?On various sites, we've got embedded tracking code from Urchin / Google Analytics,Quantcast, HBX, and Omniture for ...READ»

MARKETING | Comment

Measurement Part 4: KD Paine Adds a Human Element

BY Michael ShickWed Mar 3, 2010

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MARKETING | Comment

Getting Started With Online Marketing – Web Analytics – Part I

BY David LavendaTue Mar 2, 2010

In continuation of my last post about Getting Started with Online Marketing, this post will start you on your way with web analytics. First of all, what are “web analytics?” In simple terms, web analytics represent a ...READ»

INC. | Comment

Pouring the Predictive Analytics Foundation

BY Steve KerhoWed Feb 3, 2010

Famed Russian novelist Vladimir Nabokov once said, “There is no science without fancy and no art without fact.” This brilliant quote sums up the unique experience of developing predictive analytics models -- which involves equal parts art and science – and just a tiny bit of guess work. Steve Kerho guides brands through the first stage of building predictive analytics models.READ»

INC. | Comment

With Analytics in Your Rear View, You’ll Never See Your Future

BY Steve KerhoWed Dec 23, 2009

Given the tectonic shifts in the marketing landscape, a siloed ROI approach that is only rear-view mirror focused can lead to poor decision making. Marketers cannot afford to stifle their innovation by employing an “it worked in the past” mindset. READ»

SEARCH ENGINE OPTIMIZATION | Comment

Quantcast, Compete.com and Google Trends for Websites?

BY Steve McNallyFri Jun 27, 2008

Are you availing of services like Quantcast, Compete.com and Google Trends for Websites? Which ones and why? On various sites, we've got embedded tracking code from Urchin / Google Analytics, Quantcast, HBX, and Omniture for ...READ»

WEB ANALYTICS | Comment

My first post in on the incoming/upcoming/already there company NUECONOMY...

BY Arnaud GuerrandMon Feb 25, 2008

All the info I gathered so far: http://www.techcrunch.com/tag/nuconomy/ http://blogs.zdnet.com/BTL/?p=4933 ...READ»

SEARCH MARKETING | Comment

Current analytics options?

BY Steve McNallyTue Feb 19, 2008

Which tool(s) are you using currently? I'm using HBX and Google Analytics. I'm looking at NuConomy.com and others. What are you using that you'd recommend? READ»