Online tracking is a murky business--but the Open Data Partnership is making a good step toward demystifying how Netizens have been tracked, with a new tool to share tracking companies' data on you.READ»
Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»
It would seem one of Microsoft’s new Internet Explorer 8 ads is a little more than some viewers can stomach, prompting the company to pull the ad from its Better Browser site and YouTube Channel. Microsoft’s explanation: ...READ»
At a time when advertisers are wondering if the bloom is off the rose for web display advertising, some data points have come in that establish the contrary:
1) Web penetration continues to grow. While double digit growth is ...READ»
