web 2.0

Journalism's Evolution In An Era Of Social Media

Journalism is at a crossroads, with two distinct groups voicing their opinions. On one side, many journalists don’t buy the trend toward social media and have their heads firmly entrenched in the sand. They believe in their ...READ»

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone else kicked the ball at us, hard. Everyone moved to keep from being hit because if the ...READ»

Go East, Young Man. Uncle Sam Promises 'Recession-Proof Future' for SavvyTechnology Marketers. Especially Now.

If you are the CMO or CEO of a technology company, you might be interested in learning that the recession, depression or slowdown in the economy is real, unless you are targeting the federal government, the single largest IT client ...READ»

What Is Twitter? A Beginners Guide

This is a brief users guide for those curious about how it works, wondering about its value, and wanting to get the most from the experience. You may have heard of Twitter and be a little confused. Early adopters have been ...READ»

Marketing Is Dead; Long Live Anthropology

I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition of “marketing” in Wikipedia. The impetus of this was a comment I wrote on a recent Brazen Careerist article in ...READ»

About TDM

The Digital Movement - Founded in 2006 as a not-for-profit organization, TDM strives to build and connect thought leaders in the digital space. We hope to achieve this by sharing and spreading the passion for technology ...READ»

21 Considerations Before Your Business Starts A Social Network

Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your ...READ»

10 Web 2.0 Failures

Business model: RSSCalendar enabled users to create RSS feeds from Outlook and iCal calendars. Lookout Software, L.L.C. purchased it on eBay in October 2007, carrying it on as a similar service.Why it failed: If people aren't ready ...READ»

10 Web 2.0 Ideas that Failed

With all of the hype surrounding Web 2.0 companies like Facebook, Flickr, and Twitter, it’s easy to forget that lots of Web companies still fail. Here are 10 that failed in the past year – and why.READ»

• 10 Web 2.0 Failures
• Jobs of Web 2.0

Are You Outsourcing Your Best Asset?

Are you outsourcing the most valuable aspect of your business? Or worse yet, not paying attention to it at all? Technology has been replacing humans at work for many years. And recently the remaining humans in American and ...READ»

The 7 Deadly Sins Of Social Media

Social media like Facebook, Flickr, and Delicious has been around for a couple of years now and companies are starting to dip a tentative toe into the water. While such courage should be applauded, serious missteps have occurred ...READ»

UnWeb 2.0

With so much attention on Web 2.0 and online social networking, some online communities are bringing back the old fashioned face-to-face mixer. Entrepreneur Andrew Warner has leveraged his Mixergy.com invitation site and built a ...READ»

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

Generation Y - roughly those aged 13-29 - are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a ...READ»

Social Networking; Bubble or Bankable?

According to popular lore, Joe Kennedy got out of the stock market just before the crash of 1929 when his shoeshine boy started giving him stock tips. Kennedy figured if shoeshine boys were in the game, then there must be a bubble. ...READ»

Welcome to Fast Company Buzz - Building the Hive

Welcome to the launch of Fast Company Buzz where you’ll find out what’s new, what’s hot, who’s doing what, and what’s working in the tech industry. Up until now, industry blogs have fallen into three categories: 1. Vanity ...READ»

Technorati Claim post

Technorati ProfileREAD»

The Duel – Facebook vs. LinkedIN

Which is better for your job search, Facebook or LinkedIN? The case for LinkedIN: Strengths: LinkedIN allows you to build a massive network, and allows you to limited contact with any other user directly through its ...READ»

Writing Content In A Web 2.0 World

I released a free white paper today which answers the following questions: What exactly is Web 2.0? How should your writing style change? How has online interaction changed and what will this mean for the future of ...READ»

Around The Horn: WordPress Marketing Bloggers Network (WMBN)

You will notice a new list in the right column of my homepage entitled “WordPress Marketing Bloggers Network.” Founded by Rick from eyecube a few weeks ago, the WMBN provides a round-up of the best…well, I think you can ...READ»

How To Be An A-List Blogger - Study, Study, Study (Part 4)

In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And if you ...READ»

How To Be an A-List Blogger - Curiosity (Part 3)

In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - ...READ»

9 Social Networks That Aren't for Everyone

Ever wondered why you were left-handed and your sibling or parent wasn't? 23andMe provides an analysis of your DNA, where you can learn more about yourself, your immediate family, and even your ancestry. You can even better ...READ»

Social Technographics: Forrester And The ROI Of Social Media

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with ...READ»

Is Michael Arrington One of the World's Most Influential People?

Fast Interview: The Tech blogger on how Silicon Valley is transforming America and how he turned TechCrunch into the industry's daily must-read.READ»

• 10 Things You Can Do With Twitter
• Does a New Website Hold the Secret to Great Customer Service?

Life After Project Runway -- on the Web

These five Project Runway alums are facing the biggest challenge of their careers: how to use Web 2.0 tools to propel their 15-minutes of fame into a viable business.READ»

• From Project Runway to the Web
• Project Rehab: Tim Gunn Tries to Make it Work at Liz Claiborne
• Put Some Style In Your Lifestyle
• Green is the New Black
• 9 Daring Ideas That Blend Fashion and Sustainability
• Green Fashion Goes Mainstream