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Williams: "Promoted Trends" Boosts Conversation on Twitter By Up to Sixfold

Twitter's Promoted Trends were launched in June as an advertising opportunity for brands and revenue opportunity for Twitter. At the Web 2.0 Summit Wednesday, co-founder Ev Williams said Promoted Trends increases the amount of conversation around a topic by 3-6 times. READ MORE

Calendar: November’s Business and Cultural Events

November brings elections, the Macy’s parade, and APEC-summit costumes.READ MORE