Can fostering a culture of optimism among consumers drive T-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.
Boston’s Fenway Park turns 100 on April 20 and the Red Sox marketing machine is cranking out a season’s worth of promos, events, a coffee table book--and even a symphony recording. Are the Red Sox in danger of over-romanticizing (and over-commercializing) America's most classic ballpark?
Research on U.S. Net habits suggests that if this sentence takes longer than a second to load, many citizens will have clicked elsewhere already. If you've got the patience (or are European) read on for more shocking data on not dawdling.
Feel like your attention span operates at an inverse rate to your broadband speed? Here's how you can give the good stuff on the web the attention it deserves.