For a grad-school project at NYU, Alex Vessels and Mindy Tchieu thought up ways to make cyclists visible to cars. Their first idea: a large, inflatable version of a brain that would fit over a bicycle helmet. “The idea behind that was that it would be very visible, illuminated at night, and rendered in such a way that would convey the delicateness of cyclists body to motorists,” Vessels writes on his website. Kinda brilliant, but something you’d more likely see in a MoMA exhibition than in a fashionista’s wardrobe.
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