Fewer than 9% of eligible voters who belong to the Gen Y demographic chose to vote on November 2. This is an extraordinarily low turnout for a generation poised to replace the dominant Boomers in size and social clout. ...READ»
Activating a customer base with digital tools isn't as easy as it looks. As Chris Hughes showed with both Facebook and Obama, detailed execution is at least as important as strategy. Some examples:READ»
