"The Science of Retweets," a new report from Hubspot viral marketing scientist Dan Zarrella, explains what, specifically, Twitter users seek when they're scouting for missives to repost. READ»
1. Levi's Big Flip
When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»
The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»
On the train ride home last night, there was an ad for "BeKanye" -- a miracle drug to turn YOU into Kanye West! It was a fun poster, done in the style of those cheesy supplement ads. And though it made me smile, it took me ...READ»
In his blog post Where's the Beef?, Marc Hausman gives some suggestions on how a company can successfully execute viral marketing. While I agree with most of his concepts, his first one irked me. "Embrace humor," he ...READ»
I grew up in a viral era.
I was born the same year the advertising
jingle “I’d like to buy the world a Coke and keep it company” was reworked into
a top ten pop song. Years later, my room was decorated with posters of ...READ»
