Peter was gay; Raymond was a homophobe. They were also, for some mysterious reason, roommates. Creative putdowns proliferated. Their story is now a documentary in theaters today. READ»
You know who he is. Right now, he's probably luging Mount Everest or quail hunting in Tunisia. He is the only man alive able to tweet 141 characters. Once, he saw a quadruple rainbow and hiked on, unimpressed. He is...The Most ...READ»
These days, sharing isn’t just caring--it’s ensuring virality, especially on Facebook. And Dan Zarrella, the Hubspot viral-marketing scientist who gave us nine proven ways to get retweeted on Twitter, knows exactly how to ...READ»
With just five days to go before the iPad launches, plenty have predicted that Apple's tablet will decimate Amazon's dominance over the ebook world and how, together, the two companies are screwing the publishers with tough ...READ»
Belgian beer brand Vedett has cleverly demonstrated how to interact
with its customers. It has asked drinkers to submit a photo of
themselves through their website, with a lucky 10,000 becoming “instantly famous” by appearing ...READ»
Sweepstakes and contests that are run through social networks like Twitter and Facebook can exist in just about any form, from sending in stories, providing video responses to topics, as well as simple marketing code collection/entry ...READ»
"The Science of Retweets," a new report from Hubspot viral marketing scientist Dan Zarrella, explains what, specifically, Twitter users seek when they're scouting for missives to repost. READ»
1. Levi's Big Flip
When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»
The police have issued this warning: "If you are driving after dark and see an oncoming car with no headlights on, DO NOT FLASH YOUR LIGHTS AT THEM!" Why? Because the no-headlights car is being driven by a gang member, and as part ...READ»
On the train ride home last night, there was an ad for "BeKanye" -- a miracle drug to turn YOU into Kanye West! It was a fun poster, done in the style of those cheesy supplement ads. And though it made me smile, it took me ...READ»
In his blog post Where's the Beef?, Marc Hausman gives some suggestions on how a company can successfully execute viral marketing. While I agree with most of his concepts, his first one irked me. "Embrace humor," he ...READ»
I grew up in a viral era.
I was born the same year the advertising
jingle “I’d like to buy the world a Coke and keep it company” was reworked into
a top ten pop song. Years later, my room was decorated with posters of ...READ»
