The best books of the year have two stories to tell: How we got into this economic crisis (and how we can prevent it from happening again) and how there's a class of companies wreaking their own brand of havoc on their industries. Both offer fascinating tales of innovation, and you'll learn everything from the secret underpinning some of the world's fastest-growing companies to strategies and insights for building a more sustainable society in the wake of the recession.
The closer a table is to the front of the bookstore, the more expensive the real estate—and each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. [Viral Loop Chronicles Part 6]
Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]
Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]
Stemming from a May 2008 Fast Company cover story, contributor Adam Penenberg’s book Viral Loop explores the phenomenon catalyzing the explosive, feedback-driven growth characteristic of today’s social media environment. Join Adam for a brief reading and a book-signing at 396 Avenue of the Americas (at 8th Street) in New York this evening.