First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be.
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This interview was conducted during research for my book, Viral Loop. You can read an excerpt here at Fast Company, or find out what your friends are really worth by installing the Viral Loop widget.
In 2002, Caterina Fake (her ...READ»
