viral loop chronicles | Fast Company

Robert Ludlum Is Dead, but Jason Bourne Rumors Live - on Facebook

BY Adam PenenbergTue Feb 23, 2010

Want to know which book may serve as the inspiration for the next Jason Bourne flick? Connect the dots through social media. [Viral Loop Chronicle #9]READ»

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Forget E-Books: The Future of the Book Is Far More Interesting

BY Adam PenenbergWed Dec 23, 2009

Coming soon... It's the end of the book as we know it, and you'll be just fine. But it won't be replaced by the e-book, which is, at best, a stopgap measure. [Viral Loop Chronicle #8]READ»

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Need An Agent? Here's How to Find One

BY Adam PenenbergMon Dec 14, 2009

Dos and Don'ts on finding someone to represent your work. [Viral Loop Chronicles Part 7]READ»

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Bookstore Baksheesh: The Real Estate Deals That Sell Books

BY Adam PenenbergFri Nov 27, 2009

The closer a table is to the front of the bookstore, the more expensive the real estate--and each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. [Viral Loop Chronicles Part 6]READ»

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How to Write a Book Proposal That Sells

BY Adam PenenbergTue Nov 17, 2009

Assuming you have an idea for a work that a reader would plunk down $25 for, how do you get the HarperCollinses and Hyperions of the world to publish it? [Viral Loop Chronicles Part 5]READ»

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Blanket America's Charitable Capitalism Is Going Viral

BY Adam PenenbergWed Nov 11, 2009

Blanket America devised an innovative approach to charity that juxtaposes social good with the mechanism of capitalism. Here's how it works. [Viral Loop Chronicles part 4]READ»

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How Gary Vee Crushed His Way to a Bestseller

BY Adam PenenbergWed Nov 4, 2009

How can you assure yourself a bestseller? Become a celebrity. [Viral Loop Chronicles Part 3]READ»

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Death of the Book Review

BY Adam PenenbergThu Oct 22, 2009

Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ»

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Forget Everything You've Heard About Book Publishing

BY Adam PenenbergThu Oct 22, 2009

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ»