Viral Loop

Forget E-Books: The Future of the Book Is Far More Interesting

Coming soon... It's the end of the book as we know it, and you'll be just fine. But it won't be replaced by the e-book, which is, at best, a stopgap measure. [Viral Loop Chronicle #8]READ MORE›

Need An Agent? Here's How to Find One

Dos and Don'ts on finding someone to represent your work. [Viral Loop Chronicles Part 7]READ MORE›

Bookstore Baksheesh: The Real Estate Deals That Sell Books

The closer a table is to the front of the bookstore, the more expensive the real estate--and each book on each table costs publishers anywhere from $3,000 to $30,000, and even up to $50,000 depending on placement. [Viral Loop Chronicles Part 6]READ MORE›

How to Write a Book Proposal That Sells

Assuming you have an idea for a work that a reader would plunk down $25 for, how do you get the HarperCollinses and Hyperions of the world to publish it? [Viral Loop Chronicles Part 5]READ MORE›

Blanket America's Charitable Capitalism Is Going Viral

Blanket America devised an innovative approach to charity that juxtaposes social good with the mechanism of capitalism. Here's how it works. [Viral Loop Chronicles part 4]READ MORE›

How Gary Vee Crushed His Way to a Bestseller

How can you assure yourself a bestseller? Become a celebrity. [Viral Loop Chronicles Part 3]READ MORE›

Death of the Book Review

Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ MORE›

Forget Everything You've Heard About Book Publishing

Most people have a vision of publishing that ceased to exist years ago: writers of yore traipsing bookstore to bookstore across America to offer readings and scrawl inscriptions to the handful of strangers who bothered to show up. It sounds so quaint. Alas, today's publishers have little patience for such low-yield marketing efforts. [Viral Loop Chronicles Part 1]READ MORE›

Viral Loop iPhone App Predictions Game

First there was the book, then the Facebook widget, and now the Viral Loop iPhone app, which went officially live today. It just goes to show that marketing a book ain't what it used to be. READ MORE›

'Viral Loop' Book Signing With Fast Company's Adam Penenberg

Stemming from a May 2008 Fast Company cover story, contributor Adam Penenberg’s book Viral Loop explores the phenomenon catalyzing the explosive, feedback-driven growth characteristic of today’s social media environment. Join Adam ...READ MORE›

Flickr Co-Founder Caterina Fake on the Value of Viral Loops [Exclusive Q&A]

This interview was conducted during research for my book, Viral Loop. You can read an excerpt here at Fast Company, or find out what your friends are really worth by installing the Viral Loop widget. In 2002, Caterina Fake (her ...READ MORE›

How Much Are You Worth to Facebook?

Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.READ MORE›

• The Viral Loop Leaderboard: What Are Your Facebook Friends Worth?
• Facebook's Mark Zuckerberg on the Value of Viral Loops

Exclusive Interview: Facebook's Mark Zuckerberg on the Value of Viral Loops

This interview was conducted during research for my book, Viral Loop. You can read an excerpt here at Fast Company, or find out what your friends are really worth by installing the Viral Loop widget. While still a teenager Mark ...READ MORE›