Two weeks ago Jennifer Foster, a tourist visiting New York from Arizona, snapped a pic of Officer Lawrence DePrimo's gift to a homeless man in Times Square. It has now garnered over quarter of a million "likes" on Facebook. This is a feel-good story--and good branding.
BuzzFeed has hired a team of data scientists and is acquiring Facebook data company Kingfish Labs and hiring web video pioneer Ze Frank, all in an attempt to understand why things go viral. But can data replace creativity?