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WORKSMART   |  Comment

Go The F**k To Space

Another not-yet-published children's book has become a sensation by means of a free, viral PDF--this time, a book based off of David Bowie's "Space Oddity." Is consensual piracy the new way to launch a career in illustration?READ»

VIRAL   |  Comment

"Shakespeare In Celebrity Voices" Goes Awesomely Viral, Reveals Important Branding Lessons

Many a brand, whether personal or business, would die a happy death to have a video go viral with more than 500,000 views in under two weeks. Fast Company talks with the comedian who created "Shakespeare in Celebrity Voices," a video that relaunched an entire career and revealed an important lesson about branding. READ»

FACEBOOK   |  Comment

Unlocking Viral Secrets On Facebook: MIT Study

A rare randomized study on Facebook by MIT shows how different marketing strategies perform.READ»

Jonah Peretti on Going Viral: The Trick Is Finding the Right Networks

What you may not realize about the founder of Buzzfeed, is that his viral media expertise is somewhat accidental. Before he co-founded Huffington Post, Jonah Peretti had an email dialog with Nike customer service about a customizable ...READ»

YOUTUBE   |  Comment

Virality Bites: The Web's Most Unintentionally Hilarious Campaign Ads

In the age of YouTube, there's a huge potential downside for novice online politicos. Here's why going viral isn't necessarily a good move.READ»

Candidates Look to iPad, Old Spice Guy, Steven Slater for Viral Votes

In the era of YouTube, political campaigns are creating Internet memes and takeoffs of popular brands to earn votes by going viral.READ»

Asian Anti-Piracy Campaign Kills Music Stars With Illegal Downloads

Grey Group's Let the Music Live On campaign takes the original music piracy slogan--Home Taping is Killing Music--literally, by assassinating the artists.READ»

DORITOS   |  Comment

Doritos Mega-Chip Parody Comes in Apple Flavor

If you think that Doritos has gone down the same road that Cheetos did, with its supersized snack--the kind of thing you'd need to buy an extra seat for should you be popping one of these on a flight--you're wrong. They've just come ...READ»

BRANDING   |  Comment

Belgian Beer Brand’s Brilliant Use of Crowdsourcing

Belgian beer brand Vedett has cleverly demonstrated how to interact with its customers. It has asked drinkers to submit a photo of themselves through their website, with a lucky 10,000 becoming “instantly famous” by appearing ...READ»

Flashback by Marco Brambilla for Six Scents Series Two

Flashback weaves together iconographic images sampled from films to create a kinetic video canvas - visualizing the spectrum of human emotion and recall using the principles of cognitive psychology.READ»

Flickr Co-Founder Caterina Fake on the Value of Viral Loops [Exclusive Q&A]

This interview was conducted during research for my book, Viral Loop. You can read an excerpt here at Fast Company, or find out what your friends are really worth by installing the Viral Loop widget. In 2002, Caterina Fake (her ...READ»

TWITTER   |  Comment

RT @Twitter Project Retweet: Phase One | Us: Yay!

One day you'll tell your kids about the old days when you had to manually copy and paste Tweets to share them with your followers. What it means that Twitter is thrashing out the details on a formalized RT system.READ»

MEDIA   |  Comment

Viral Narrative

Earlier this year, prankster group Improv Everywhere staged an event called "Frozen Grand Central," in which the participants synchronized their watches, and at a prearranged moment they all froze in place in the middle ...READ»