video game

The Great Flu Video Game Turns Pandemic Into Pastime

You're the head of the World Pandemic Control, and you've just received word that Gamers' Flu--a rare, highly contagious disease--is spreading through Europe. Should you close the airports, or the markets? Should you distribute face ...READ»

Tiger Woods on Twitter, Facebook, and the Marketing of Pro Athletes

Tiger Woods isn't hooked on Twitter like Shaq, but he's keenly aware of how important social media is becoming to pro athletes who are creating a personal brand.READ»

Shaun White's Commercial Appeal

From tech to fashion to quaffable caffeine, White's partners look to him to amp their visibility among America's fickle youngsters.READ»

• Shaun White's Business is Red Hot
• Inside the White House

HopeLab: Video Games for Health

President and CEO: Pat ChristenREAD»

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