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How to Run Your Brand Like a Therapist

To keep consumers coming back, companies should consider getting in touch with their feelings.READ»

• Graham Button's blog Like it or Not

Made to Stick: The Anti-Slogan Argument

Fight the urge to think in clever taglines.READ»

• In Business, Story Trumps Slogan
• The Best Advertising Slogans of All Time According to Digg Users

Is Viagra Worth The Risk? Your Call.

This month’s print edition of Fast Company (3/08) highlights the popular male history of Viagra (sildenafil). Patented in 1996 and FDA approved in 1998, this Pfizer developed drug began as a potential treatment for pulmonary ...READ»