Viacom

Logo's Loyal (and Lucrative) LGBT Following

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.READ»

• More on Gay Marketing

P2P Lawsuits "Felt Like Terrorism," Says Viacom Lawyer

Viacom's general counsel says that suing people for file-sharing is "expensive, and it's painful, and it feels like bullying." Speaking to a group of Yale law students, Michael Fricklas admitted that "it felt like terrorism" when ...READ»

In Only One Year, Hulu Becomes Fourth Largest Video Site in U.S.

Brains! That must be the secret to Hulu rocketing up to being the fourth largest video site in the U.S. in February, right? That's what Alec Baldwin told us in this creative Super Bowl ad, which may also have had something to do ...READ»

• The Fast Company 50 - #3 Hulu

10 Questions that Media Companies Should Know the Answer To

As media companies like the New York Times Co. continue to post dreary results and circulation numbers continue to decline rapidly across the industry – It got me thinking of some questions that these companies (and other media ...READ»

Blackout Beginning for TBS: Could they have responded on the Web or via Mobile Devices?

Fans across the nation (especially Red Sox Nation), many whom had just sat through Turner Broadcasting System’s (TBS) pregame for Game 6 of Major League Baseball’s (MLB) American League Championship Series (ALCS), prepared for ...READ»

Joe the Plumber Gets His Fifteen Minutes on the Tube and on the Web

John McCain’s “invisible friend,” as Keith Olbermann of MSNBC dubbed him after the debate, was the run away winner last night. I’m talking, of course, about “Joe the Plumber” (AKA Joe Wurzelbacher, an Ohio plumber). John ...READ»

Can the Wisdom of the Crowds Help Us Through the Downturn?

As mainstream media becomes more open to tapping into the blogosphere and even the Twittersphere during this collapse; news and analysis are becoming two-way conversations.READ»